The bestselling, influential author of The Second Machine Age explains how engineers and geeks are changing the world of business with extraordinary results
We’re living in a time of amazing technological innovation, but we’re not paying enough attention to one of the most important innovations of all – the innovation to the company itself, the collection of people and assets brought together to create goods and services, and bring them to market.
As Andrew McAfee persuasively argues in The Geek Way, this new model is being pioneered by geeks who have instituted a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time.
They have all dedicated themselves to approaching business as a geek would, through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting rather than relying on the boss’s instincts. McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world.
The future will be ‘geek’ – and by investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as first-hand accounts from the ‘geek’ leaders of today, McAfee shows us all why we’ve entered a new age. And this age will transform how we achieve great things, now and into the future.
