'The New Business Road Test' shows you how to test your idea before writing your business plan.
Providing vital help before you invest precious time, money and effort. Building on lessons learned by studying numerous entrepreneurs, John Mullins sets out a practical framework for assessing new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test your idea. Giving you the answers to whether your idea is worth a business plan and ensuring you avoid potential pitfalls.