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    The Penguin Small Business Guide

    By: Nicholas Humphrey

    Date Released

    Out of Print

    Do you run a small or medium business? Are you thinking of buying a business or starting one, either from scratch or as a franchise? Do you need help managing the growth of your business into overseas markets? The Penguin Small Business Guide is a complete reference manual, providing practical and up-to-date advice. Including fascinating case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally - this guide is a one-stop-shop, containing detailed examples, valuable checklists and essential contact details.

    - Preparing a business plan
    - Effective marketing and public relations strategies
    - Understanding your key legal and regulatory obligations
    - Making the most of the Internet and e-commerce
    - Preparing financial statements and forecasts
    - Raising money
    - Minimising risk exposure and tax obligations

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