The Penguin Small Business Guide

By: Nicholas Humphrey

$29.95
 
 
ISBN
9780143002109
Date Released
Binding
Paperback
Pages
504
Dimensions
129 x 198mm

Out of Print

Description
Information
Do you run a small or medium business? Are you thinking of buying a business or starting one, either from scratch or as a franchise? Do you need help managing the growth of your business into overseas markets? The Penguin Small Business Guide is a complete reference manual, providing practical and up-to-date advice. Including fascinating case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally - this guide is a one-stop-shop, containing detailed examples, valuable checklists and essential contact details.

Features:
- Preparing a business plan
- Effective marketing and public relations strategies
- Understanding your key legal and regulatory obligations
- Making the most of the Internet and e-commerce
- Preparing financial statements and forecasts
- Raising money
- Minimising risk exposure and tax obligations
ISBN:
9780143002109
Publication Date:
05 / 07 / 2004
Pages:
504
Dimensions:
129 x 198mm

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