Manage your business, know your clients.
'The Personal Trainer's Handbook' is a one-stop practical reference guide to the day-to-day running of a personal training business, covering:
- essential business skills - how to target your market, insurance, finances, marketing
- personal development - fitness and safety, looking after yourself, managing the work/life balance
- how to deal with clients - managing the first meeting, creating the right program, typical client groups, considerations for special client groups such as diabetics, pregnant women and so on
- reference material - sample forms that the reader can use, useful websites, professional bodies.
